Published on June 6th, 2013 | by Trick0
Vuse to Expand to Colorado
R.J. Reynolds, second largest tobacco company in the U.S. after Altria, has announced plans to expand sales of their Vuse electronic cigarette to Colorado.
Reynolds says the new products is “revamped” after some initial small-scale testing, which has been mostly limited to North Carolina and Virginia. The Colorado roll-out is scheduled for July. Details have not yet been announced about the tobacco giant’s plans for a national launch.
The Vuse is a rechargeable device, and is expected to sell for around $10. The rollout is planned to include a marketing campaign which will include televised ads.